Metrics for Monitoring Click Through Actions
I would like to share with you the news of the new launch of PMetrics, formerly called Performancing Metrics. The new owners of Performancing (the ones that ‘really’ purchased Performancing) have reworked Performancing Metrics into something even more streamlined than the prior tools.
PMetrics offers some of the standard things you would expect and probably receive from Google Analytics, but they also offer something more.
Their tools can enable you to see what links have been clicked by your visitors. Now here in the LinkyLoveArmy that is very important to us. We need to pay attention to what is going on with our sites and with our articles and especially the links in our articles as that is where are bread is buttered.
In addition they have another new tool that enables you to watch the actions taking place on your site in real time!
Now for brand new sites, sites that have recently gone through a major makeover or sites that are offering up some substantial new feature this can be a very powerful tool. It can essentially enable you to watch where inidviduals go and how they navigate your site one click at a time.
Using Google Analytics you can look at after the fact statistical percentages that show you which links or which buttons a person may have clicked, but they will never tell you if person A clicked on button D or if Person B clicked on Button C if they both showed up on the same day. With PMetrics you can gather that information and truly understand the navigation patterns on your site.
I intend to employ this method myself in an attempt to improve the navigability of LinkyLoveArmy.com even.
If you have time, I would encourage you to try out PMetrics on your site. They offer a free version (lite) and a subscription version that costs $2 per month. Please send me your feedback about what you think of the product and maybe the LinkyLoveArmy can run a campaign for our good friends at Performancing.
Pmetrics does offer a demo that is running their Pmetrics tool on the Pmetrics website. They have this open to the public so that you can go in and look at the accumulated stats as well as the stats that are generated in real time while you are there. You can spy on your own actions on the site and get a feel for just how fast the program is. I found that trying out the dashboard and learning how the tools worked gave me a much better appreciation of how I might deploy the stats tool to my websites.
This is definitely an evolutionary leap above what Performancing Metrics previously offered so shed your preconceptions before you check it out!
